The Psychology of Colour

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You may think it a little strange to be talking about psychology on a website to do with interior design yet there is much to be learnt about how colour can be used to affect temperament and all have both positive and negative aspects.  When you come home after a hard day at work you want to feel secure and comfortable but you may also want to have areas that allow for creative thought by understanding how colours act on our psyche it's possible to consider when, where and how to use them.

RED -  is a colour of physicality.  It can suggest strength, energy and be stimulating.  But it can also be aggressive and straining.

It is the most powerful of all the colours and in its purest form cannot be classed as a subtle colour.  Purple and orange flowers

Best used in small quantities as accent colours in its brightest forms or, if muted, used in large expansion in dining rooms with a Victorian feel (on the basis that the room is used most often after dark and the colour can be dissipated somewhat by the use of reduced artificial lighting such as candles).

BLUE -  is the colour of the intellect and communication it can suggest logic and serenity allowing for calm reflection.  It can also suggest aloofness and lack of emotion.

Research has shown that this is the most popular colour and is very good if used in hospitals, call centres or as a fresh colour in garden rooms.  Because it can appear cold (probably because historically we have used it a lot in kitchens and bathrooms) consider adding hints of a complementary colour such as those in the orange range.

Blue stripped regency chair with yellow panelled walls

YELLOW - this it the colour of optimism, self-esteem and creativity.  It is also the colour of fear and depression.  Gentle yellows are perfect for walls and furniture and as you can see from the picture they work well with blues.  If you are considering using stronger yellows perhaps in the form of gold think about using them together with other 'regal' colours like purple and royal blue.

GREEN - suggests balance with the world, peace and awareness.  Unfortunately, it can also be the colour of boredom and stagnation.

Works well if incorporated in naturalistic schemes or along with the primary colours.  If using a cooler version (a blue-green) then it is best used together with a warmer colour such as terracotta.

VIOLET - this suggests luxury because of its links with royalty in past generations (or was it the other way round!), truth and vision.  Alternatively, it can suggest decadence, inferiority and suppression.

If used to excess or in the wrong tones it can give the impression of cheapness (generally good to team with blues, yellows and whites.

ORANGE - on the one hand this colour can be used to suggest sensuality, fun and warmth.  But it can also represent frustration and immaturity.

Terracotta is probably the most recognisable/used version of an orange but this muted, warm hue can work well in halls and other places were people first meet.

If thinking of using bright orange use it only as an accent - otherwise it will be too garish and too reminiscent of advertising hordings.

Pink chair with gold cushions

PINK - this colour also has a split personality!  It can suggest nurturing, warmth and femininity or it can be emasculating and inhibiting.

Like its 'parent' the colour red pink does affect us emotionally but in a more soothing manner although too much of it can be draining.

GREY - grey is often seen as the colour of neutrality but it can also be very boring and spat the energy of those who come in contact with it.

This is probably due to the fact that there is virtually no tone to the colour - as a result it can be good at cooling down a colour scheme that is too vibrant.

BLACK - the colour of sophisticated evening gowns  but also the colour of fear (the fear of the dark).

Black absorbs all colour which can suggest clarity or it can be used to overset other colours such as yellow, white and orange (think of the 1980s use of black, white, grey and red or magenta, black, white and gold of the Art Deco are)

WHITE - this colour is the exact opposite of black and reflects colour.  It is seen as a symbol of purity, cleanliness and efficiency.  But it can be sterile and cold.

Use of white as the main colour in a design scheme - day bed with pink and white cushions

This can be used effectively to fool the eye into believing there is more space in a room but if used with warm colours they appear garish.  Strangely it looks great in very large open spaces too eg warehouse conversions where everything is minimalist and there are only a few pieces of iconic design on display ... not to everyone's taste though!

The trouble, however, when dealing with the concept of 'white' is what is 'white' really as it can be tinted, matte or gloss and all have an affect on the overall results due to the way they reflect other colours and light back at you.

BROWN - this is the colour of the earth, of reliability but also of a lack of sophistication and a poor sense of humour.

It is softer and warmer than black because although it contains large amounts of black it is also made up using red and yellow.  For those looking for a natural look if used with creams and greens a sense of the outside can be brought into the home.

Hope this helps you develop your ideas.  If not please don't hesitate to contact us